Advertising at work in the modern marketplace

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Bibliographic Details
Main Author: Oliver, Robert Edward 1913-
Other Authors: Collett, Ray B. (joint author)
Format: Book
Published: Toronto McGraw-Hill Ryerson 1976
Edition:2nd ed
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Description
Item Description:First ed. published under title: Advertising# Includes index
Physical Description:173 p. ill. (some col.) 23 cm
Bibliography:Bibliography: p. 168-169
ISBN:0070823308