Advertising media models a practical guide

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Bibliographic Details
Main Author:	Rust, Roland T
Format:	Book
Published:	Lexington, Mass. Lexington Books 1986
Subjects:	Advertising media planning > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-181679
020	#	#	\|a 0669093750
090	0	0	\|a HF5826.5 \|b .R87 1986
100	1	#	\|a Rust, Roland T
245	1	1	\|a Advertising media models \|b a practical guide \|c Roland T. Rust
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1986
300	#	#	\|a x, 159 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising media planning \|x Mathematical models
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181679
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam