Retail advertising and sales promotion

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Bibliographic Details
Main Author:	Edwards, Charles Mundy
Other Authors:	Lebowitz, Carl F. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1981
Edition:	4th ed
Subjects:	Advertising Retail trade
Online Access:	Click Here to View Status and Holdings.
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