Retail advertising and sales promotion

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Bibliographic Details
Main Author:	Edwards, Charles Mundy
Other Authors:	Lebowitz, Carl F. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1981
Edition:	4th ed
Subjects:	Advertising Retail trade
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0137750986
090	0	0	\|a HF5823 \|b .E275 1981
100	1	#	\|a Edwards, Charles Mundy \|f Jr
245	1	0	\|a Retail advertising and sales promotion \|c Charles M. Edwards, Jr., Carl F. Lebowitz
250	#	#	\|a 4th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1981
300	#	#	\|a xii, 531 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
650	#	0	\|a Retail trade
700	1	#	\|a Lebowitz, Carl F. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181665
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