Advertising a behavioral approach for managers

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Bibliographic Details
Main Author: Faison, Edmund W.J. 1926-
Format: Book
Published: New York Wiley 1980
Series:The Wiley series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0471049565 
090 0 0 |a HF5822  |b .F34 
100 1 # |a Faison, Edmund W.J.  |c 1926- 
245 1 1 |a Advertising  |b a behavioral approach for managers  |c Edmund W.J.Faison 
260 # # |a New York  |b Wiley  |c 1980 
300 # # |a xiii,783p.  |b ill.  |c 24cm 
490 1 # |a The Wiley series in marketing 
504 # # |a Includes bibliographies and index 
650 # 0 |a Advertising  |x Psychological aspects 
650 # 0 |a Advertising 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181664 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam