Advertising a behavioral approach for managers
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Main Author: | |
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Format: | Book |
Published: |
New York
Wiley
1980
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Series: | The Wiley series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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MARC
LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-181664 | ||
005 | 202098123816 | ||
020 | # | # | |a 0471049565 |
090 | 0 | 0 | |a HF5822 |b .F34 |
100 | 1 | # | |a Faison, Edmund W.J. |c 1926- |
245 | 1 | 1 | |a Advertising |b a behavioral approach for managers |c Edmund W.J.Faison |
260 | # | # | |a New York |b Wiley |c 1980 |
300 | # | # | |a xiii,783p. |b ill. |c 24cm |
490 | 1 | # | |a The Wiley series in marketing |
504 | # | # | |a Includes bibliographies and index |
650 | # | 0 | |a Advertising |x Psychological aspects |
650 | # | 0 | |a Advertising |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181664 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |