Advertising a behavioral approach for managers
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Wiley
1980
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| Series: | The Wiley series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii,783p. ill. 24cm |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0471049565 |
Motivation in advertising motives that make people buy