Advertising and competition theory, measurement, fact

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Bibliographic Details
Main Author:	Ferguson, James Milton
Format:	Unknown
Published:	Cambridge, Mass. Ballinger Pub. Co. [1974]
Subjects:	Advertising > Rate of return Competition Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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100	1	#	\|a Ferguson, James Milton
245	1	1	\|a Advertising and competition \|b theory, measurement, fact \|c [by] James M. Ferguson
260	#	#	\|a Cambridge, Mass. \|b Ballinger Pub. Co. \|c [1974]
300	#	#	\|a xiii,190p. \|c 24cm
504	#	#	\|a Bibliography: p. 171-188
650	#	0	\|a Advertising \|x Rate of return
650	#	0	\|a Competition
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181654
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