Advertising and competition theory, measurement, fact
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Cambridge, Mass.
Ballinger Pub. Co.
[1974]
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xiii,190p. 24cm |
|---|---|
| Bibliography: | Bibliography: p. 171-188 |
| ISBN: | 088410253X |
Advertising theory 
ADVERTISING