Advertising, the process and practice
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1980
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xxiii, 727 p., [4] leaves of plates ill. 25 cm |
| Bibliography: | Bibliography: p. [703] |
| ISBN: | 0070195110 |
The Practice of advertising