Advertising its role in modern marketing

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Bibliographic Details
Main Author:	Dunn, S. Watson 1918- Samuel Watson
Other Authors:	Barban, Arnold M
Format:	Book
Published:	Chicago Dryden Press 1982
Edition:	5th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0030600499
090	0	0	\|a HF5823 \|b D78 1982
100	1	#	\|a Dunn, S. Watson \|c 1918- \|q Samuel Watson
245	1	1	\|a Advertising \|b its role in modern marketing \|c S. Watson Dunn, Arnold M. Barban
250	#	#	\|a 5th ed
260	#	#	\|a Chicago \|b Dryden Press \|c 1982
300	#	#	\|a xxi, 710 p., [8] p. of plates \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographies and index
650	#	0	\|a Advertising
700	1	#	\|a Barban, Arnold M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=181651
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam