Acceptance of new food products by supermarkets

Acceptance of new food products by supermarkets

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Bibliographic Details
Main Author: Borden, Neil H. 1931- Neil Hopperd
Format: Book
Published: Boston Division of Research, Graduate School of Business Administration, Harvard University 1968
Subjects:
New products > Case studies
Supermarkets > Case studies > United States
Product management > Case studies
Online Access:Click Here to View Status and Holdings.
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