Advertising Planning, implementation, and control
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| Main Author: | |
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| Format: | Book |
| Published: |
Cincinnati, Ohio
South-Western Publishing
1975
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | viii,598 p. ill. 23 cm |
| ISBN: | 0538195703 |
Advertising planning, implementation, & control