Marketing mistakes and successes

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Bibliographic Details
Main Author:	Hartley, Robert F. 1927-
Format:	Unknown
Published:	New York John Wiley 1998
Edition:	7th ed
Subjects:	Marketing > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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090	0	0	\|a HF5415.1 \|b .H37 1998
100	1	#	\|a Hartley, Robert F. \|c 1927-
245	1	1	\|a Marketing mistakes and successes \|c Robert F. Hartley
250	#	#	\|a 7th ed
260	#	#	\|a New York \|b John Wiley \|c 1998
300	#	#	\|a viii, 376 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Case studies \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180160
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