Strategic marketing
The text examines the concepts and processes for gaining competitive advantage in the market place
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Irwin/McGraw-Hill
1997
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| Edition: | 5th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing 
Strategic marketing 
Strategic Marketing