Strategic marketing

The text examines the concepts and processes for gaining competitive advantage in the market place

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Bibliographic Details
Main Author:	Cravens, David W. (Author)
Format:	Book
Language:	English
Published:	Chicago Irwin/McGraw-Hill 1997
Edition:	5th ed
Series:	Irwin series in marketing
Subjects:	Marketing > Management Marketing > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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