Global marketing management

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Bibliographic Details
Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Format:	Book
Published:	New York John Wiley 1998
Subjects:	International business enterprises > Management Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471592889
090	0	0	\|a HF1416 \|b .K68 1998
100	1	#	\|a Kotabe, Masaaki
245	1	0	\|a Global marketing management \|c Masaaki Kotabe, Kristiaan Helsen
260	#	#	\|a New York \|b John Wiley \|c 1998
300	#	#	\|a xxii, 712 p. [12] p.of plates \|b ill. (some col.), maps \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
526	0	#	\|a MKT \|b BM774 \|5 BM
526	0	#	\|a Global Marketing Management \|b Master of Business Economics \|5 Faculty of Business Management
650	#	0	\|a International business enterprises \|x Management
650	#	0	\|a Export marketing \|x Management
700	1	#	\|a Helsen, Kristiaan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180139
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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