Global marketing management
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| Format: | Book |
| Published: |
New York
John Wiley
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 712 p. [12] p.of plates ill. (some col.), maps 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0471592889 |
Global marketing management