The marketing plan

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Bibliographic Details
Main Author: Cohen, William A. 1937-
Format: Book
Published: New York John Wiley 1998
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-180135
020 # # |a 0471180335 
090 0 0 |a HF5415.13  |b .C6348 1998 
100 1 # |a Cohen, William A.  |c 1937- 
245 1 1 |a The marketing plan  |c William A. Cohen 
250 # # |a 2nd ed 
260 # # |a New York  |b John Wiley  |c 1998 
300 # # |a ix, 341 p.  |b ill.  |c 28 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180135 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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