Marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1997
|
| Edition: | 5th ed |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-180114 | ||
| 020 | # | # | |a 0256189684 |
| 090 | 0 | 0 | |a HF5415 |b .M29474 1997 |
| 245 | 0 | 0 | |a Marketing |c Eric N. Berkowitz ... [et al.] |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Boston, Mass. |b Irwin/McGraw-Hill |c 1997 |
| 300 | # | # | |a xxxii, 736 p. |b col. ill. |c 28 cm |
| 490 | 1 | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Berkowitz, Eric N |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180114 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing