Marketing creating value for customers

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Bibliographic Details
Main Author:	Churchill, Gilbert A
Other Authors:	Peter, J. Paul
Format:	Book
Published:	Boston, Mass. Irwin/McGraw-Hill 1998
Edition:	2nd ed
Series:	The Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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Marketing creating value for customers by Churchill, Gilbert A

Published 1995

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Book