Marketing creating value for customers
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1998
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| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-180106 | ||
| 020 | # | # | |a 0256228779 |
| 090 | 0 | 0 | |a HF5415 |b .C5275 1998 |
| 100 | 1 | # | |a Churchill, Gilbert A |
| 245 | 1 | 1 | |a Marketing |b creating value for customers |c Gilbert A. Churchill, J. Paul Peter |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Boston, Mass. |b Irwin/McGraw-Hill |c 1998 |
| 300 | # | # | |a xxiv, 630 p. |b col. ill. |c 28 cm |
| 490 | 1 | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Peter, J. Paul |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180106 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing creating value for customers