Marketing creating value for customers
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1998
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| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 630 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256228779 |
Marketing creating value for customers