Analysis for strategic marketing

Saved in:

Bibliographic Details
Main Author:	Rao, Vithala R
Other Authors:	Steckel, Joel H
Format:	Book
Published:	Reading, Mass. Addison-Wesley 1998
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-180101
020	#	#	\|a 0321001982
090	0	0	\|a HF5415 \|b .R3242 1998
100	1	#	\|a Rao, Vithala R
245	1	1	\|a Analysis for strategic marketing \|c Vithala R. Rao, Joel H. Steckel
260	#	#	\|a Reading, Mass. \|b Addison-Wesley \|c 1998
300	#	#	\|a xiii, 514 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Steckel, Joel H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180101
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|