Marketing management analysis, planning, implementation, and control
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strateg...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Upper Saddle River, New Jersey
Prentice-Hall
1997
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| Edition: | Ninth Edition |
| Series: | The Prentice Hall International series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. |
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| Physical Description: | xl, 789, [49] pages colour illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132613638 |
Marketing management analysis, planning, implementation and control