Marketing management a strategic approach with a global orientation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill
1998
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0071154299 |
| 090 | 0 | 0 | |a HF5415.13 |b .B669 1998 |
| 100 | 1 | # | |a Boyd, Harper W |
| 245 | 1 | 1 | |a Marketing management |b a strategic approach with a global orientation |c Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche |
| 250 | # | # | |a 3rd ed. |
| 260 | # | # | |a Boston, Mass. |b McGraw-Hill |c 1998 |
| 300 | # | # | |a xxii, 547 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Larreche, Jean-Claude |
| 700 | # | # | |a Walker, Orville C |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180079 |
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Marketing management a strategic approach