Marketing management a strategic approach with a global orientation

Marketing management a strategic approach with a global orientation

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Bibliographic Details
Main Author: Boyd, Harper W
Other Authors: Larreche, Jean-Claude, Walker, Orville C
Format: Book
Published: Boston, Mass. McGraw-Hill 1998
Edition:3rd ed.
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 547 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0071154299

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