Consumer behavior building marketing strategy

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Bibliographic Details
Main Author:	Hawkins, Del I
Other Authors:	Best, Roger J, Coney, Kenneth A
Format:	Book
Published:	Boston, Mass. McGraw-Hill 1998
Edition:	7th ed
Subjects:	Market surveys > United States Consumer behavior > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-180068
020	#	#	\|a 0256218951
090	0	0	\|a HF5415.33.U6 \|b H38 1998
100	1	#	\|a Hawkins, Del I
245	1	0	\|a Consumer behavior \|b building marketing strategy \|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
250	#	#	\|a 7th ed
260	#	#	\|a Boston, Mass. \|b McGraw-Hill \|c 1998
300	#	#	\|a xxv, 760 p. \|b col. ill. \|c 25 cm \|e 1 computer disk (3 1/2 in.)
500	#	#	\|a Includes indexes
526	0	#	\|a MKT756 \|b BM770 \|5 AAGBS
526	0	#	\|a Consumer Behavior for Marketing Decision \|b Master in Business Administration \|5 Arshad Ayub Graduate Business School
650	#	0	\|a Market surveys \|z United States
650	#	0	\|a Consumer behavior \|v Case studies \|z United States
650	#	0	\|a Consumer behavior \|v Case studies \|z United States
700	1	#	\|a Best, Roger J
700	#	#	\|a Coney, Kenneth A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180068
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam