Introduction to marketing communication an integrated approach

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Bibliographic Details
Main Author:	Burnett, John
Other Authors:	Moriarty, Sandra
Format:	Book
Published:	Upper Saddle River, New Jersey Prentice-Hall 1998
Edition:	International ed
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-180065
020	#	#	\|a 0138957568
090	0	0	\|a HF5415.123 \|b .B87 1998
100	1	#	\|a Burnett, John
245	1	1	\|a Introduction to marketing communication \|b an integrated approach \|c John Burnett, Sandra Moriarty
250	#	#	\|a International ed
260	#	#	\|a Upper Saddle River, New Jersey \|b Prentice-Hall \|c 1998
300	#	#	\|a xxxv, 657 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
700	1	#	\|a Moriarty, Sandra
745	#	#	\|a Marketing communications
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180065
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam