Advertising and sales promotion strategy
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 483 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0321014111 |
Advertising and promotion 
Advertising and Promotion An Integrated Marketing Communications Perspective