Advertising principles & practice

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Bibliographic Details
Main Author:	Wells, William
Other Authors:	Moriarty, Sandra, Burnett, John
Format:	Book
Published:	Upper Saddle River, NJ Prentice-Hall 1998
Edition:	4th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Wells, William
245	1	1	\|a Advertising \|b principles & practice \|c William Wells, John Burnett, Sandra Moriarty
250	#	#	\|a 4th ed
260	#	#	\|a Upper Saddle River, NJ \|b Prentice-Hall \|c 1998
300	#	#	\|a xxi, 731 p. \|b ill. \|c 28 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
700	1	#	\|a Moriarty, Sandra
700	#	#	\|a Burnett, John
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