Advertising principles & practice
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Upper Saddle River, NJ
Prentice-Hall
1998
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxi, 731 p. ill. 28 cm |
| ISBN: | 0137833660 |
Advertising principles and practice