Strategy process, content, context
This is the second edition of De Wit and Meyer's strategy text. It builds on the first edition by focusing on the requirements of students and teachers in terms of the structure, organization and design of the material. In addition, it is global in its coverage of the issues of corporate strate...
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| Format: | Book |
| Language: | English |
| Published: |
London
International Thomson Business
1998 [2002 printing]
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is the second edition of De Wit and Meyer's strategy text. It builds on the first edition by focusing on the requirements of students and teachers in terms of the structure, organization and design of the material. In addition, it is global in its coverage of the issues of corporate strategy. Major changes include: greater suitability for an international market; restructuring so that the book does not look like a reader; greater emphasis on the polarities of debate with each topic; clearer flagging of topics covered; more author commentary to introduce and contextualize articles; updated case studies; short cases within chapters; strategy toolbox at the end of the book; maintenance of tone and approach; high design values for cover text; linked web site for lecturers and students; and an extensive instructor's manual. |
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| Physical Description: | xxvi, 1252 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1861521391 |
Strategy process, content, context an international perspective