Marketing research

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Day, George S, Kumar, V
Format:	Book
Published:	New York, NY John Wiley 1998
Edition:	6th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-179360
020	#	#	\|a 0471170690
090	0	0	\|a HF5415.2 \|b .A14 1998
100	1	#	\|a Aaker, David A.
245	1	0	\|a Marketing research \|c David A. Aaker, V. Kumar, George S. Day
250	#	#	\|a 6th ed
260	#	#	\|a New York, NY \|b John Wiley \|c 1998
300	#	#	\|a xvi, 776 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Day, George S \|h V
700	#	#	\|a Kumar, V \|h George S
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179360