Creative strategy in advertising

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Bibliographic Details
Main Author:	Jewler, A. Jerome
Other Authors:	Drewniany, Bonnie L
Format:	Book
Published:	Belmont, CA. Wadsworth Pub. Co. 1998
Edition:	6th ed
Subjects:	Advertising layout and typography Advertising copy
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5825 \|b .J46 1998
100	1	#	\|a Jewler, A. Jerome
245	1	1	\|a Creative strategy in advertising \|c A. Jerome Jewler, Bonnie L. Drewniany
250	#	#	\|a 6th ed
260	#	#	\|a Belmont, CA. \|b Wadsworth Pub. Co. \|c 1998
300	#	#	\|a xiv, 322 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising layout and typography
650	#	0	\|a Advertising copy
700	1	#	\|a Drewniany, Bonnie L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179311
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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