Creative strategy in advertising

Creative strategy in advertising

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Bibliographic Details
Main Author: Jewler, A. Jerome
Other Authors: Drewniany, Bonnie L
Format: Book
Published: Belmont, CA. Wadsworth Pub. Co. 1998
Edition:6th ed
Subjects:
Advertising layout and typography
Advertising copy
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 322 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0534522637

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