Marketing research essentials

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Bibliographic Details
Main Author:	McDaniel, Carl D
Other Authors:	Gates, Roger H. 1942-
Format:	Book
Published:	Cincinnati, OH South-Western College 1998
Edition:	2nd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0538876697
090	0	0	\|a HF5415.2 \|b .M3825 1998
100	1	#	\|a McDaniel, Carl D
245	1	1	\|a Marketing research essentials \|c Carl McDaniel, Jr., Roger Gates
250	#	#	\|a 2nd ed
260	#	#	\|a Cincinnati, OH \|b South-Western College \|c 1998
300	#	#	\|a xxii, 462, [26] p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Gates, Roger H. \|c 1942-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179308
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam