Marketing research essentials

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Bibliographic Details
Main Author: McDaniel, Carl D
Other Authors: Gates, Roger H. 1942-
Format: Unknown
Published: Cincinnati, OH South-Western College 1998
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 462, [26] p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0538876697