Contemporary marketing research

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Bibliographic Details
Main Author:	McDaniel, Carl D
Other Authors:	Gates, Roger H. 1942-
Format:	Book
Published:	Minneapolis/St. Paul West 1996
Edition:	3rd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.2 \|b .M382 1996
100	1	#	\|a McDaniel, Carl D
245	1	1	\|a Contemporary marketing research \|c Carl McDaniel, Jr., Roger Gates
250	#	#	\|a 3rd ed
260	#	#	\|a Minneapolis/St. Paul \|b West \|c 1996
300	#	#	\|a xxxii, 783, [37] p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Gates, Roger H. \|c 1942-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179284
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