Consumer behavior and marketing action

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Bibliographic Details
Main Author:	Assael, Henry
Format:	Unknown
Published:	Cincinnati, Ohio South-Western College Publ. 1998
Edition:	6th ed
Subjects:	Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0538867701
090	0	0	\|a HF5415.3 \|b .A83 1998
100	1	#	\|a Assael, Henry
245	1	1	\|a Consumer behavior and marketing action \|c Henry Assael
250	#	#	\|a 6th ed
260	#	#	\|a Cincinnati, Ohio \|b South-Western College Publ. \|c 1998
300	#	#	\|a xviii, 718 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
745	#	#	\|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179226
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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