Global marketing strategies

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Bibliographic Details
Main Author: Jeannet, Jean-Pierre
Other Authors: Hennessey, H. David
Format: Unknown
Published: Boston, Mass. Houghton Mifflin 1998
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-179194
020 # # |a 039587162X 
090 0 0 |a HF1416  |b .J43 1998 
100 1 # |a Jeannet, Jean-Pierre 
245 1 0 |a Global marketing strategies  |c Jean-Pierre Jeannet, H. David Hennessey 
250 # # |a 4th ed 
260 # # |a Boston, Mass.  |b Houghton Mifflin  |c 1998 
300 # # |a xxi, 918 p., [8] p. of plates  |b ill., maps  |c 24 cm 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Hennessey, H. David 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179194 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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