Global marketing strategies

Global marketing strategies

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Bibliographic Details
Main Author: Jeannet, Jean-Pierre
Other Authors: Hennessey, H. David
Format: Book
Published: Boston, Mass. Houghton Mifflin 1998
Edition:4th ed
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 918 p., [8] p. of plates ill., maps 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:039587162X

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