PENGURUSAN STRATEGIK

PENGURUSAN STRATEGIK

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Strategic Management is written to provide an approach to business and management programme students with rapidly developing knowledge. For managers, businessmen, and general readers, this book presents several approaches to formulating policies to face the problems and complexities of the present a...

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Bibliographic Details
Main Author: Zainal Abidin Mohamed (Author)
Format: Book
Language:Malay
Published: Kuala Lumpur Utusan Publications & Distributors Sdn Bhd 1998
Series:Siri pengurusan dan pentadbiran Utusan
Subjects:
Strategic planning
Online Access:Click Here to View Status and Holdings.
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520 # # |a Strategic Management is written to provide an approach to business and management programme students with rapidly developing knowledge. For managers, businessmen, and general readers, this book presents several approaches to formulating policies to face the problems and complexities of the present and the future. Topics such as strategic planning development, strategic planning elements, strategic planning process, and environmental analysisIndustry, internal analysis, finding competitive advantage, strategic alternatives, strategic selection, strategic implementation, and control have been clearly discussed in this book 
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