PENGURUSAN STRATEGIK
Strategic Management is written to provide an approach to business and management programme students with rapidly developing knowledge. For managers, businessmen, and general readers, this book presents several approaches to formulating policies to face the problems and complexities of the present a...
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| Main Author: | |
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| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Utusan Publications & Distributors Sdn Bhd
1998
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| Series: | Siri pengurusan dan pentadbiran Utusan
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Strategic Management is written to provide an approach to business and management programme students with rapidly developing knowledge. For managers, businessmen, and general readers, this book presents several approaches to formulating policies to face the problems and complexities of the present and the future. Topics such as strategic planning development, strategic planning elements, strategic planning process, and environmental analysisIndustry, internal analysis, finding competitive advantage, strategic alternatives, strategic selection, strategic implementation, and control have been clearly discussed in this book |
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| Physical Description: | 326 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references (pages 318-326) |
| ISBN: | 9676108847 |
Pengurusan strategik