Marketing strategy

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Bibliographic Details
Other Authors: Ferrell, O. C
Format: Book
Published: Forth Worth The Dryden Press 1999
Series:Dryden Press series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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090 0 0 |a HF5415  |b .M37 1999 
245 1 1 |a Marketing strategy  |c O. C. Ferrell ... [et al.] 
260 # # |a Forth Worth  |b The Dryden Press  |c 1999 
300 # # |a xx, 405 p.  |b ill.  |c 25 cm 
490 1 # |a Dryden Press series in marketing 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Marketing 
700 1 # |a Ferrell, O. C 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=178477 
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040 # # |a Shah Alam