Advertising planning, implementation, & control

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Bibliographic Details
Main Author:	Nylen, David W
Format:	Unknown
Published:	Cincinnati, Ohio South-Western 1975
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-178450
020	#	#	\|a T000084471
090	0	0	\|a HF5823 \|b .N84 1975
100	1	#	\|a Nylen, David W
245	1	1	\|a Advertising \|b planning, implementation, & control \|c David W. Nylen
260	#	#	\|a Cincinnati, Ohio \|b South-Western \|c 1975
300	#	#	\|a viii, 598 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=178450
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|