Principles of marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
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| Edition: | 3rd ed |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-178030 | ||
| 020 | # | # | |a 0137018304 |
| 090 | 0 | 0 | |a HF5415 |b .K636 1986 |
| 100 | 1 | # | |a Kotler, Philip |
| 245 | 1 | 1 | |a Principles of marketing |c Philip Kotler |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1986 |
| 300 | # | # | |a xxiv, 774 p. |b ill. (some col.) |c 25 cm |
| 490 | 1 | # | |a Prentice-Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=178030 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Principles of Marketing