Principles of global marketing

Saved in:

Bibliographic Details
Main Author:	Keegan, Warren J
Other Authors:	Green, Mark C, Keegan, Warren J.
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 1997
Subjects:	Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-176470
020	#	#	\|a 0137222998
090	0	0	\|a HF1416 \|b .K443 1997
100	1	#	\|a Keegan, Warren J
245	1	0	\|a Principles of global marketing \|c Warren J. Keegan, Mark C. Green
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 1997
300	#	#	\|a xxi, 421 p. \|b ill. (some col.), col. maps \|c 26 cm
500	#	#	\|a Rev. ed. of: Multinational marketing management. 3rd ed. 1984# \|a World maps on endpapers
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Export marketing \|v Case studies \|x Management
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Green, Mark C
700	#	#	\|a Keegan, Warren J. \|t Multinational marketing management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=176470
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam