Principles of global marketing

Principles of global marketing

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Bibliographic Details
Main Author: Keegan, Warren J
Other Authors: Green, Mark C, Keegan, Warren J.
Format: Unknown
Published: Upper Saddle River, N.J. Prentice Hall 1997
Subjects:
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF1416  |b .K443 1997 
100 1 # |a Keegan, Warren J 
245 1 0 |a Principles of global marketing  |c Warren J. Keegan, Mark C. Green 
260 # # |a Upper Saddle River, N.J.  |b Prentice Hall  |c 1997 
300 # # |a xxi, 421 p.  |b ill. (some col.), col. maps  |c 26 cm 
500 # # |a Rev. ed. of: Multinational marketing management. 3rd ed. 1984#  |a World maps on endpapers 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Export marketing  |v Case studies  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Green, Mark C 
700 # # |a Keegan, Warren J.  |t Multinational marketing management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=176470 
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