Principles of global marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Multinational marketing management. 3rd ed. 1984# World maps on endpapers |
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| Physical Description: | xxi, 421 p. ill. (some col.), col. maps 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0137222998 |
Principles of global marketing