Marketing leadership in hospitality foundations and practices

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Bibliographic Details
Main Author:	Lewis, Robert C. 1930-
Other Authors:	Chambers, Richard E. 1956- Richard Everett
Format:	Book
Published:	New York Van Nostrand Reinhold 1989
Subjects:	Hotels, taverns, etc. > Marketing Restaurants > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-17310
020	#	#	\|a 0442205317
090	0	0	\|a TX911.3.M3 \|b L49 1989
100	1	#	\|a Lewis, Robert C. \|c 1930-
245	1	0	\|a Marketing leadership in hospitality \|b foundations and practices \|c Robert C. Lewis and Richard E. Chambers
260	#	#	\|a New York \|b Van Nostrand Reinhold \|c 1989
300	#	#	\|a xx, 699 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Hotels, taverns, etc. \|x Marketing
650	#	0	\|a Restaurants \|x Marketing
700	1	#	\|a Chambers, Richard E. \|c 1956- \|q Richard Everett
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=17310
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|