Quality assurance in marketing setting action standards for better results

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Bibliographic Details
Main Author:	Sparling, Keith
Format:	Unknown
Published:	London McGraw-Hill 1994
Series:	McGraw-Hill marketing for professionals series
Subjects:	Quality assurance Marketing > Quality control
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Sparling, Keith
245	1	1	\|a Quality assurance in marketing \|b setting action standards for better results \|c Keith Sparling
260	#	#	\|a London \|b McGraw-Hill \|c 1994
300	#	#	\|a x, 375 p. \|b ill. \|c 23 cm
490	1	#	\|a McGraw-Hill marketing for professionals series
500	#	#	\|a Includes index
650	#	0	\|a Quality assurance
650	#	0	\|a Marketing \|x Quality control
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=171149
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